Response to Rumors or Media Reports:Undetermined

No buyback is confirmed; all talk of a KRW 90 trillion plan is just rumor.

Risk flags

• ●The primary risk is that all buyback claims are forward-looking and uncommitted, meaning investors have no assurance that any repurchase will occur. This matters because acting on rumor-driven expectations can lead to capital losses if the company ultimately decides against a buyback.
• ●There is significant capital intensity implied by the rumored KRW 90 trillion figure, but the company provides no evidence of funding capacity or intent. Without disclosure of cash reserves, debt levels, or capital allocation priorities, investors cannot assess whether such a buyback is feasible or prudent.
• ●Disclosure quality is low from a financial analysis perspective: no historical performance, cash flow, or balance sheet data is provided. This lack of transparency increases uncertainty and makes it difficult to evaluate the company’s true financial position.
• ●Operational risk is elevated because the company is only at the review stage, with no board approval or execution plan. Many corporate initiatives stall or are abandoned at this phase, especially when the scale is as large as the rumored buyback.
• ●Pattern-based risk is present: the company is responding to external rumors rather than proactively communicating a strategic plan. This reactive posture can signal internal uncertainty or a lack of alignment among management and the board.
• ●Timeline and execution risk is high, as the only concrete commitment is to provide another update within a month. Investors face the possibility of prolonged uncertainty or repeated delays, with no guarantee of eventual action.
• ●The announcement is made in compliance with a regulatory recommendation, not as a voluntary investor update. This suggests the company may be more concerned with managing regulatory risk than delivering shareholder value.
• ●Geographic and listing inconsistencies may confuse investors: the ticker LSE:SMSD is referenced, but the company’s operational and regulatory context is tied to the Korea Exchange (KRX), not the United Kingdom. This could create additional uncertainty for international investors.

Bottom line

For investors, this announcement is a clear signal to pause and wait rather than act. The company has not confirmed any buyback, let alone one of the rumored KRW 90 trillion scale, and all specifics remain undecided. The narrative is credible in its caution—management is careful not to overpromise or mislead, and the disclosure is transparent about the lack of concrete decisions. However, the absence of any financial data, board approval, or operational detail means there is no substantive basis for investment action at this time. If a notable institutional figure had participated, it might suggest inside confidence, but here, only the Head of Investor Relations is named, and his role is purely procedural. To change this assessment, the company would need to disclose a finalized, board-approved buyback plan with specific amounts, timelines, and funding sources, ideally supported by regulatory filings and financial rationale. Investors should watch for the next disclosure by the promised date (2026-07-23) and scrutinize whether any real commitments or numbers are provided. Until then, this is a situation to monitor, not to buy or sell on. The single most important takeaway: ignore the hype—no buyback is confirmed, and all material details are still under review.

Announcement summary

(LSE:SMSD) Samsung Electronics Co. Ltd. responded to rumors regarding a potential repurchase of KRW 90 trillion worth of shares starting next month, as reported by Munhwa Ilbo on June 24, 2026. The company stated that it is currently reviewing a repurchase of shares for stock-based compensation based on its 2026 management performance. No specific matters, including the schedule or scale, have been determined at this time. The disclosure was made in accordance with a recommendation from the Korea Exchange (KRX). The company will make an additional disclosure once the relevant details have been finalized or within one month. The person in charge of disclosure is Daniel Oh, Head of Investor Relations Team. The re-disclosure date is 2026-07-23.

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