Holley Performance Brands Announces Its Preferred Auto Parts Partnership With Universal Studios Hollywood and the All-New High Speed Roller Coaster, “Fast & Furious: Hollywood Drift,” Now Open

(NYSE:HLLY) Holley Performance Brands has joined Universal Studios Hollywood as the Preferred Performance Auto Parts Partner for the theme park’s new high-speed roller coaster, “Fast & Furious: Hollywood Drift.” The collaboration extends Holley’s long-standing connection with Universal Pictures’ Fast & Furious franchise, with Holley brands featured in recreated film props within the ride’s boarding queue. Guests queuing for the ride will see high-performance brands from Holley’s portfolio, including NOS Nitrous Oxide Systems, Holley, Flowmaster, MSD, Hurst, AEM, B&M, Racepak, RaceQuip, Simpson, Stilo, HANS, APR, and Dinan. The Fast & Furious franchise is celebrating its 25th anniversary this summer. Across eleven films, the franchise has earned more than $7 billion at the worldwide box office. Universal announced that a new chapter, Fast Forever, will be released in theaters on March 17, 2028. Holley’s connection to the franchise began with the early films, where NOS bottles and other Holley brands were featured as part of the films’ storylines and set design. Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands, stated that Holley is proud to be part of “Fast & Furious: Hollywood Drift” and to contribute authenticity that automotive enthusiasts will appreciate. The “Fast & Furious: Hollywood Drift” roller coaster is an outdoor, high-speed ride that celebrates the franchise and features four ride vehicles modeled after cars from the films. The ride reaches speeds of up to 72 MPH and a force of up to 3.6 Gs along 4,100 feet of aerial track, with vehicles drifting at 360 degrees. Holley Performance Brands designs, engineers, manufactures, and markets products for automotive enthusiasts through four consumer verticals: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.