Inuvo Advances IntentKey CTV Intelligence to the Neighborhood Level

(NYSE:INUV) Inuvo, Inc. announced an advancement in its IntentKey® advertising technology that extends geographic audience intelligence to the neighborhood level, enabling advertisers to reach new audiences across connected television (CTV) without relying on consumer identities or persistent household profiles. The new feature builds on IntentKey's existing ZIP-code intelligence by adding a more localized understanding of consumer interests that change from neighborhood to neighborhood. IntentKey continuously creates and reevaluates temporary neighborhood models to capture these changes as they occur. The technology combines neighborhood insights with ZIP-code signals and each advertiser's custom audience model to inform real-time media buying decisions. This advancement allows CTV advertisers to reach audiences that conventional identity-based targeting may miss, as many CTV advertising methods rely on device or household identifiers that are not consistently available across streaming environments. IntentKey does not require such identifiers, instead using continuously updated audience intelligence to identify relevant advertising opportunities and expand advertiser reach while protecting consumer privacy. The new capability delivers three key advantages: privacy through short-lived neighborhood models that avoid persistent profiles, adaptability via continuous model updates as interests change, and expanded reach by removing dependency on consumer identities. Amir Bakhshaie, Senior Vice President, IntentKey at Inuvo, stated that the new layer of intelligence models how interests vary within neighborhoods and helps advertisers reach relevant CTV audiences without tracking individuals. The new algorithm served more than 20 million impressions in October 2026 and is now used by a majority of Inuvo's clients, with performance consistent with existing targeting algorithms. The underlying neighborhood intelligence can also support additional media channels beyond CTV. The capability builds on IntentKey's patented AI technology, which models consumer interests through language and content rather than personal identifiers. This identity-independent approach enables advertisers to connect with relevant audiences across privacy-conscious digital environments, including Safari. Inuvo's models refresh every 5 minutes and predict purchase intent 24 hours before legacy programmatic systems can respond to buying signals. Inuvo's language-based AI does not rely on consumer IDs, supporting consumer data privacy.