XTM Appoints Roger Connolly as Chief Product Officer to Lead Its Agentic AI Strategy

XTM has announced the appointment of Roger Connolly as Chief Product Officer (CPO). Roger Connolly will lead XTM's agentic AI strategy, overseeing the evolution of XTM IQ, the company's unified AI engine, and the product roadmap for its AI globalization platform. The appointment is positioned as a response to the industry's shift from AI-assisted translation to agentic workflows, where AI agents autonomously plan, execute, and check localization work across content, products, and markets. XTM is developing a platform that enables AI agents to manage volume and speed, while maintaining governance, brand controls, and quality checks to ensure outputs are on-brand, compliant, and trusted. Roger Connolly brings over 20 years of experience in enterprise content and marketing software, having previously served as CPO of Sitecore, where he led the product portfolio and launched Sitecore's agentic AI platform. He also led Sitecore's CMS and DAM product lines, including the launch of its flagship SaaS CMS, and has overseen products recognized as leaders in DXP, CMS, and DAM categories by industry analysts. Earlier in his career, he managed digital asset management and technology programs at Victoria's Secret in New York. At XTM, Connolly will be responsible for the product vision and roadmap, with a mandate to make XTM IQ the core engine for agentic localization. This involves integrating AI orchestration, translation management, quality verification, and integrations into a single, composable, governed platform for enterprise-scale deployment of AI agents. Connolly is based in Columbus, Ohio, and will collaborate with XTM's engineering, AI, and customer teams globally. Lorcan Malone, CEO of XTM, stated that Connolly's experience in leading enterprise software through the agentic AI transition will help XTM IQ set the standard for agentic localization. Connolly commented that XTM IQ is designed to balance autonomous AI agent operation with governed, rules-based workflows, which is essential for enterprises managing content risk. XTM's platform, powered by XTM IQ, brings together translation management, business management, software localization, and video creation into a single system. XTM is trusted by over 1,300 global companies, supports more than 880 languages, and offers over 80 ready-to-go integrations, enabling teams to scale global content with accuracy, speed, and trust.