Care Bears And Prenetics' IM8 Announce Global Partnership

(NASDAQ:PRE) Prenetics Global Limited, parent of IM8, and Authentic Brands Group, owner of Care Bears, have announced an exclusive 10-year worldwide partnership to launch Care Bears by IM8, a family health and wellness brand. The collaboration will debut with science-backed gummy multivitamins for children and adults, with a global launch targeted for the first half of 2027. This marks the first wellness license for Care Bears under Authentic's ownership, following Authentic's acquisition of Care Bears in August 2026 as its first character intellectual property. Care Bears will celebrate its 45th anniversary in 2027 and currently has a presence in more than 190 countries and 26 languages. Corey Salter, Chief Executive Officer, Entertainment of Authentic Brands Group, stated that the partnership is a natural extension of the Care Bears brand into family wellness, leveraging IM8's formulation expertise and quality standards. Danny Yeung, Chief Executive Officer of Prenetics and Co-Founder of IM8, emphasized the ambition to make Care Bears by IM8 the world's number one gummy vitamin brand for kids and adults within the next few years. The gummies will be formulated with zero sugar and no artificial colors or flavors, and every product will be third-party tested and developed with guidance from IM8's advisory board of leading academic and medical experts. The initial launch for children responds to frequent requests from IM8's community for kids' products. Distribution will include IM8's direct-to-consumer, subscription, and e-commerce channels, as well as pharmacy, grocery, mass-market, and club retailers worldwide. Care Bears' network of more than 500 licensing partners and Authentic's content and fan experience divisions will support the partnership. Authentic Brands Group operates through a network of more than 1,700 licensees and strategic partners across 150 countries, driving more than $38 billion in annual systemwide sales worldwide. IM8, co-founded by David Beckham, is the fastest-growing premium supplement brand ever recorded, reaching approximately $251 million in annualized run-rate revenue within 20 months of launch, shipping to 46 countries, and delivering well over 200,000 servings daily. IM8 launched in December 2024 and has delivered more than 70 million servings. IM8's ambassador and equity-partner roster includes David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, Jay Shetty, Inter Miami CF, and the NBA.