SoundHound AI and LG Partner to Expand Commerce Opportunities for Merchants on LG Smart TVs

(NASDAQ:SOUN) SoundHound AI, Inc. announced a strategic partnership with LG Electronics to expand restaurant and merchant participation on LG Smart TVs in the United States. The collaboration aims to create a new commerce channel in the living room, initially reaching approximately 20 million LG Smart TVs in the U.S. Restaurants will be the first category of focus, with plans to extend to retail and other merchant categories over time. SoundHound is actively working with restaurant brands interested in joining the ecosystem as it develops. The SoundHound platform already serves leading brands across thousands of locations, including Jersey Mike’s, Five Guys, and White Castle. The initiative is designed to make the living room TV a transaction channel for restaurant operators and merchants, enhancing the commerce experience for consumers. SoundHound’s merchant network handles transaction routing and secure checkout. The partnership builds on the commercial channel SoundHound debuted at CES 2025. Over time, SoundHound plans to broaden the commerce experiences it supports, bringing brands from hospitality, travel, entertainment, banking, and more to smart devices. Keyvan Mohajer, CEO and Co-Founder of SoundHound AI, stated that the TV is a highly untapped opportunity for commerce and that the partnership with LG lays the foundation for brands to engage with audiences in the living room. For restaurant and retail partners, the initiative offers direct customer engagement through approximately 20 million LG Smart TVs in the U.S. during peak dining and viewing windows. Participating restaurants require zero additional in-store hardware. The integration is seamless, connecting directly with existing Point of Sale (POS) and kitchen execution systems. SoundHound currently works with over 15,000 restaurant locations across the U.S. The company invites restaurant brands, national food chains, and retail partners to learn more about participating in the LG Electronics Smart TV commerce ecosystem.