Aspire Report Finds Commercial Landscapers Prioritizing Growth as Businesses Navigate Operational Complexity

79% of U.S. landscape contractors are prioritizing revenue growth in 2027.

What the company is saying

Aspire Software, a ServiceTitan company, is positioning itself as a thought leader in the commercial landscaping sector by releasing its 2027 Commercial Landscape Industry Report. The company highlights that 79% of surveyed contractors are prioritizing revenue growth for 2027, framing this as a dominant industry trend. Eli Zevin, General Manager of Landscaping at ServiceTitan, emphasizes that sustainable growth depends on operational visibility and process improvements, not just expansion. The announcement stresses technology adoption, workflow automation, and AI investment as key levers for efficiency and scalability, while also noting shifts in purchasing strategies and workforce investment. The tone is optimistic and forward-looking, with the company presenting itself as a facilitator of industry modernization. The report’s methodology is transparent, citing a survey of 1,020 commercial landscape business owners, executives, and senior decision-makers conducted by Thrive Analytics from July 14 to July 31, 2026.

What the data suggests

The report is based on a survey of 1,020 U.S. commercial landscape business leaders, providing a statistically significant sample for industry sentiment. The key quantitative finding is that 79% of contractors are prioritizing revenue growth in 2027, indicating a strong sector-wide focus on expansion. Other claims, such as nearly half of operators using AI and more than half planning to increase AI budgets, are not supported by exact percentages or baseline figures. Statements about changing purchasing strategies, workforce investment, and technology adoption are qualitative and lack granular data on adoption rates or realized outcomes. The survey’s fielding dates and methodology are clearly disclosed, but the absence of company-specific financials, operational KPIs, or quantified impacts limits the depth of actionable insight. The evidence supports broad industry optimism and intent but does not substantiate realized operational or financial transformation.

Analysis

The announcement is primarily a release of an industry survey report, with a positive tone emphasizing growth, technology adoption, and workforce investment in the commercial landscape sector. While the report provides some quantitative data (notably, 79% of contractors prioritizing revenue growth in 2027 and the survey sample size), most of the key claims are forward-looking or aspirational, such as plans to increase AI budgets, raise crew pay, and adapt purchasing strategies. There is little concrete, realised evidence of these changes—no specific adoption rates, dollar amounts, or operational outcomes are disclosed. The language inflates the signal by framing intentions and priorities as emerging trends or realised shifts, without supporting these with granular data. No large capital outlay or immediate earnings impact is disclosed, and the benefits discussed are expected within the next 12-18 months, aligning with a 'near_term' execution distance. Overall, the gap between narrative and evidence is moderate: the report is informative about sentiment but does not substantiate operational or financial transformation.

Risk flags

• ●The report’s forward-looking claims about technology adoption, AI investment, and workforce pay increases are not supported by specific adoption rates or realized financial outcomes, making it difficult to assess the likelihood of these trends materializing at scale.
• ●Rising material and equipment costs are cited as a driver for changing purchasing strategies, but the report does not quantify the impact or effectiveness of these changes, leaving uncertainty about whether businesses can successfully control costs and manage price volatility.
• ●The survey reflects industry sentiment as of July 2026, but rapidly changing economic or technological conditions could render these priorities outdated or less relevant by 2027, introducing a risk that the report’s findings may not accurately predict future behavior.

Bottom line

This announcement provides a credible snapshot of sentiment among U.S. commercial landscape contractors, with 79% prioritizing revenue growth in 2027 and widespread interest in technology and workforce investment. While the survey methodology is transparent and the sample size robust, most claims about operational change and technology adoption are qualitative and lack supporting quantitative data. Investors should treat this report as an indicator of industry optimism and intent, not as evidence of realized financial or operational transformation. The most actionable takeaway is the sector’s strong stated focus on growth and modernization, but the absence of hard adoption or financial figures means execution risk remains high. Future disclosures with quantified outcomes or case studies would be needed to validate these trends and reduce uncertainty.

Announcement summary

(NASDAQ:TTAN) Aspire Software, a ServiceTitan company, released its 2027 Commercial Landscape Industry Report, which is based on a survey of more than 1,000 commercial landscape business owners, executives, and senior decision-makers across the United States. The report reveals that 79% of contractors are prioritizing revenue growth in 2027. Eli Zevin, General Manager of Landscaping at ServiceTitan, stated that sustainable growth requires more than simply adding customers or crews, emphasizing the importance of having the right processes and operational visibility. The report details that contractors are adapting their operations by changing material purchasing strategies, investing in their workforce, and increasingly leveraging technology and AI to improve efficiency and connectivity. Technology adoption is enabling more connected operations, with workflow automation, operational efficiency, and integrated systems identified as opportunities for scaling. Nearly half of operators are already using AI in some form, and more than half plan to increase their AI budgets. Rising material and equipment costs are prompting businesses to purchase directly from suppliers to better control costs and manage price volatility. The majority of landscape operators plan to raise crew pay this year, reflecting the industry's focus on attracting and retaining skilled workers. The survey was conducted by Thrive Analytics, an independent third-party research provider, among 1,020 commercial landscape business owners, executives, and senior decision-makers. The survey was fielded online from July 14 to July 31, 2026. Aspire Software provides business management software for landscape maintenance, landscape construction, and snow & ice management companies. The company’s cloud-based SaaS solution is designed to help field service companies manage, create, and execute against business opportunities and challenges.

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