BetMGM Voted Most Trusted Online Casino Brand* in the 2026 BrandSpark Most Trusted® Awards

BetMGM wins top trust ranking in a 35,000-person U.S. consumer study, highlighting scale.

What the company is saying

BetMGM, the joint venture of MGM Resorts International (NYSE:MGM) and Entain Plc (LSE:ENT), announces it has been voted the Most Trusted Online Casino Brand in America in the 2026 BrandSpark American Trust Study, conducted with Newsweek. The company frames this as validation of its commitment to fairness, security, and responsible gambling, with CEO Adam Greenblatt positioning trust as foundational to BetMGM's offering. The release emphasizes operational scale, citing over 7,000 casino titles and a progressive jackpot network of more than 25 games. BetMGM highlights its appeal among higher-income and older demographics, referencing BrandSpark's analysis of consumer perceptions around quality, reliability, and platform credibility. The company also points to its responsible gambling tools, specifically the integration of GameSense, licensed from the British Columbia Lottery Corporation. The tone is confident and focused on brand leadership, with multiple prior industry awards mentioned to reinforce credibility. No financial performance or user growth metrics are disclosed, and the announcement centers on reputation and operational breadth.

What the data suggests

The most concrete data point is the independent survey of more than 35,000 U.S. consumers, which underpins BetMGM's trust ranking in the 2026 BrandSpark American Trust Study. The company operates over 7,000 online casino titles across North American markets, indicating significant product breadth. Its exclusive progressive jackpot network comprises more than 25 games, including named titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. The integration of responsible gambling resources, notably GameSense, is a realized operational feature, not a forward-looking plan. While the company claims strong performance among higher-income and older demographics, no demographic breakdown or supporting figures are provided. The announcement does not include any financial results, user growth, or period-over-period operational metrics, so the impact of brand trust on financial performance cannot be assessed. The evidence supports BetMGM's scale and brand recognition, but does not demonstrate a direct link to revenue or profitability.

Analysis

The announcement is primarily a factual disclosure of BetMGM being named the Most Trusted Online Casino Brand in America by the 2026 BrandSpark American Trust Study, based on a large independent survey. The claims are mostly realised and supported by specific operational data, such as the number of surveyed consumers, casino titles, and jackpot games. There is only minimal forward-looking language regarding continued expansion and responsible gambling focus, which is generic and not promotional. No financial performance or growth metrics are disclosed, but this is expected for a brand recognition update and does not constitute overstatement. The tone is positive but proportionate to the evidence presented, with no exaggerated claims about future financial or operational outcomes. There is no indication of a large capital outlay or long-dated, uncertain returns.

Risk flags

• ●The absence of financial or user growth data means investors cannot assess whether increased brand trust is translating into higher revenue, profitability, or market share. This limits the actionable value of the announcement.
• ●Brand trust awards, while positive for reputation, do not guarantee future financial performance or customer retention, especially in a competitive and highly regulated U.S. online gaming market.
• ●Claims of strong performance among specific demographics are not supported by disclosed data, raising questions about the depth of the underlying analysis and whether the brand's appeal is as broad or targeted as suggested.

Bottom line

This announcement confirms BetMGM's strong brand position, as evidenced by being named the Most Trusted Online Casino Brand in America based on a survey of over 35,000 U.S. consumers. The company demonstrates substantial operational scale with more than 7,000 casino titles and a large progressive jackpot network, and it highlights responsible gambling initiatives through the integration of GameSense. However, the release does not provide financial, user, or growth metrics, so investors cannot gauge whether this recognition is driving tangible business results. The narrative is credible for brand and operational scale, but lacks actionable financial detail. For investors, the key takeaway is that BetMGM is recognized for trust and breadth, but further disclosure—especially on financial performance or user growth—would be needed to assess investment impact. The most important next step is to watch for quarterly results or market expansion updates that connect brand reputation to financial outcomes.

Announcement summary

(NYSE:MGM) MGM Resorts International and (LSE:ENT) Entain Plc announced that their joint venture, BetMGM, has been voted the Most Trusted Online Casino Brand in America in the 2026 BrandSpark American Trust Study, presented in partnership with Newsweek. The recognition is based on an independent survey of more than 35,000 U.S. consumers, measuring trust across hundreds of brands and categories. Adam Greenblatt, Chief Executive Officer of BetMGM, stated that this recognition reflects the company's commitment to the highest standards of the regulated market, including its game portfolio, responsible gambling tools, and platform security. BrandSpark's analysis found that trust in BetMGM is driven by consumer perceptions of quality, reliability, dependable payouts, and platform credibility, with particularly strong performance among higher-income and older demographics. BetMGM has previously earned multiple Casino Operator of the Year awards from SBC, EGR, and the American Gambling Awards. BetMGM's online casino offers over 7,000 titles across North American markets and operates one of the largest state-by-state exclusive progressive jackpot networks, currently consisting of over 25 games including MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits, which can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points. BetMGM integrates responsible gambling resources, including the GameSense program developed and licensed by the British Columbia Lottery Corporation, into its mobile and desktop platforms. The company emphasizes responsible gambling as a key focus as it expands into new markets and introduces new features. BetMGM operates in partnership with Kansas Crossing Casino and Hotel. BetMGM is a market-leading sports betting and gaming entertainment company, utilizing Entain's U.S.-licensed technology and offering services via brands such as BetMGM, Borgata Casino, Party Casino, and Party Poker. BetMGM was founded in 2018 and is headquartered in New Jersey.

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