Option to acquire Connected IQ

Gfinity moves to acquire Connected IQ for £2 million, targeting AI-driven ad tech growth.

What the company is saying

Gfinity plc (AIM:GFIN) is announcing its intention to exercise an option to acquire 0M Technology Solutions Ltd (trading as Connected IQ) and its intellectual property for £2 million, under an exclusive licence agreement dated 5 February 2025. The company frames this as a strategic move to accelerate the commercial roll-out of Connected IQ (CIQ), an AI-powered contextual advertising platform focused on the connected television market. Management, led by CEO David Halley, highlights recent product enhancements—such as AI agentic software integration, improved emotion detection, and a self-serve interface for US clients—as evidence of CIQ's expanding capabilities and market fit. The announcement emphasizes that the acquisition is not yet binding and is subject to confirmatory regulatory and financial due diligence, as well as final agreement with 0M shareholders. Gfinity’s board expects to pay the consideration in a mix of new shares and loan notes, with the precise terms still to be determined. The company also signals a planned name change to CIQ Plc and a share consolidation post-acquisition, but provides no specifics. The tone is confident, but the conditionality and lack of final terms are acknowledged.

What the data suggests

The proposed £2 million acquisition price for 0M Technology Solutions Ltd is material compared to Gfinity’s market capitalisation of approximately £4.8 million as of 22 September 2026. 0M’s financials show rapid change: audited assets fell from £26,874 at end-2024 to unaudited £6,216 at end-2025, while turnover improved from £nil (2024) to £262,656 (2025), and losses before tax narrowed sharply from £524,489 to £53,672. This suggests the business is gaining commercial traction but remains loss-making and asset-light. Robert Keith, who indirectly controls 0M, holds 1,096,919,692 Gfinity shares (13.0% of issued capital), making this a related party transaction under AIM rules. The company has operated CIQ under licence since February 2025, with first revenues from brand campaigns in April and May 2025 and continued campaign revenue in the second half of 2025, but no revenue figures for Gfinity’s own books are disclosed. Product claims about AI agentic software, emotion detection, and self-serve capabilities are qualitative, with no supporting technical or commercial evidence. The consideration can be paid in cash or shares, but the mix is not finalised. No details are provided on the planned share consolidation or name change. Overall, the data shows a small, fast-evolving target with improving but still negative financials, and a transaction that is significant in size but not yet certain.

Analysis

The announcement is generally positive in tone, highlighting Gfinity's intention to acquire 0M Technology Solutions Ltd (Connected IQ) for £2 million, a sum that is material relative to Gfinity's market capitalisation. The release provides concrete, audited and unaudited financials for 0M, showing improving revenue and narrowing losses, but the acquisition is not yet completed and remains subject to due diligence and final terms. Several key claims—such as the anticipated mix of consideration, the planned name change, and share consolidation—are forward-looking and lack detail. The description of Connected IQ's AI capabilities is promotional, with no technical or commercial evidence provided. The capital outlay is significant, and while there is evidence of revenue growth at 0M, the lack of profitability and the conditional nature of the deal mean that the benefits are not immediate. The gap between narrative and evidence is most apparent in the promotional language around product capabilities and the absence of detail on how the acquisition will drive value for shareholders.

Risk flags

• ●The acquisition is not yet binding and remains subject to confirmatory regulatory and financial due diligence, as well as final agreement with 0M shareholders. This introduces execution risk, as the deal could be delayed or fail if due diligence uncovers issues or terms cannot be agreed.
• ●0M Technology Solutions Ltd is a young, asset-light company with unaudited assets of only £6,216 at end-2025 and a history of losses (£524,489 in 2024, £53,672 in 2025). The improvement in losses and revenue growth is positive, but the business remains unproven and may require further investment to achieve profitability.
• ●The transaction is a related party deal, as Robert Keith controls both 0M and 13.0% of Gfinity’s shares. This raises potential governance and conflict-of-interest risks, requiring careful scrutiny under AIM Rule 13 and full transparency to minority shareholders.
• ●The consideration structure (cash, shares, loan notes) is not finalised, and the planned share consolidation and name change lack detail. This uncertainty could affect shareholder value and market perception if terms are unfavourable or poorly communicated.
• ●Product claims about CIQ’s AI capabilities and market fit are qualitative and lack supporting evidence. Without hard data on commercial traction, customer adoption, or technical differentiation, there is a risk that the technology may not deliver the anticipated growth.

Bottom line

Gfinity’s planned £2 million acquisition of Connected IQ is a high-stakes, related party transaction that could reshape its position in the AI-driven advertising technology space. The deal is significant relative to Gfinity’s £4.8 million market cap and targets a business with rapidly improving, but still negative, financials—2025 turnover reached £262,656, but losses persisted at £53,672 and assets remain minimal. The transaction is not yet binding and is subject to due diligence and final terms, so closure is not guaranteed. While management touts recent product advances and market potential, the lack of concrete evidence for commercial traction or technical superiority tempers the growth narrative. The related party nature of the deal and the absence of detail on deal structure, share consolidation, and post-acquisition integration add further uncertainty. Investors should focus on whether the acquisition closes on acceptable terms, how quickly CIQ can scale revenue and reach profitability, and whether the technology delivers real differentiation. The most important takeaway is that this is a transformative but high-risk move, and the next update on deal completion and integration will be critical.

Announcement summary

(AIM:GFIN) Gfinity plc has announced its intention to exercise, as soon as possible, the option to acquire 0M Technology Solutions Ltd (trading as Connected IQ) and associated intellectual property under the terms of the exclusive licence agreement dated 5 February 2025 for an agreed consideration of £2 million. The exercise of the option and completion of the proposed acquisition are conditional on satisfactory completion of confirmatory regulatory and financial due diligence by Gfinity and agreement of final terms with the shareholders of 0M. The consideration payable on exercise of the option can be satisfied in cash or shares at completion as agreed by Gfinity and 0M’s shareholders, with the Board currently anticipating a mixture of new ordinary shares and loan notes, on a basis to be finalised. Connected IQ (CIQ) is an AI-powered contextual advertising technology targeted at the connected television (CTV) market, with recent product developments including integration of AI agentic software, improved emotion detection capabilities, and a self-serve interface for US companies. Gfinity has operated the exclusive licence to commercialise CIQ since 2025, with first revenues from brand campaigns in April and May 2025, and continued revenue generation from campaigns during the six months to December 2025. 0M Technology Solutions Ltd was established on 20 September 2023. 0M’s total audited assets as at 31 December 2024 were £26,874, and total unaudited assets as at 31 December 2025 were £6,216. 0M’s audited turnover and loss before tax in the year ended 31 December 2024 were £nil and £524,489 respectively. 0M’s unaudited turnover and loss before tax in the year ended 31 December 2025 were £262,656 and £53,672 respectively. Robert Keith, the majority indirect beneficial shareholder of 0M, is currently interested in 1,096,919,692 Ordinary Shares of Gfinity, representing approximately 13.0% of the Company’s issued share capital, making the transaction a related party transaction under Rule 13 of the AIM Rules for Companies. The total consideration of £2 million compares to Gfinity’s market capitalisation of approximately £4.8 million, based on the closing mid-market price per share of 0.05p on 22 September 2026. On completion of the proposed acquisition, Gfinity intends to change its name to CIQ Plc and implement a share consolidation on terms to be finalised. There will be no fundamental change to Gfinity’s business, nor change of Board or voting control, upon completion of the acquisition.

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