Roku, Google, Tubi, LG Electronics, Sony Pictures, and Many More Leading Streaming Executives to Gather in California for Parks Associates' Ninth Annual Future of Video

Roku holds 28% of US connected TV OS share amid near-universal streaming adoption.

What the company is saying

Parks Associates is positioning its Future of Video: Business of Streaming conference as a key industry gathering, emphasizing the breadth of its speaker lineup and the event's focus on current sector challenges. The announcement highlights new consumer research, stating that 91% of US internet households subscribe to streaming services, 71% own a smart TV, and 44% have a streaming media player. The company underscores the importance of live and on-demand content, with 39% of households watching live events or sports via streaming and 25% using FAST services for live video, while 46% use FAST for long-form content. Roku's 28% share of connected TV operating systems is specifically called out, reinforcing its relevance in the ecosystem. Jennifer Kent, SVP and Principal Analyst, frames the industry as entering a new phase focused on profitability, engagement, and content accessibility, though this is presented as an expert opinion rather than a data-backed conclusion. The overall tone is factual and sector-focused, with the agenda covering monetization, AI, sports, and advertising innovation.

What the data suggests

The disclosed figures show that streaming is nearly ubiquitous in the US, with 91% of internet households subscribing to at least one service. Device penetration is also high, as 71% have a smart TV and 44% own a streaming media player. Live events and sports are significant drivers, with 39% of households engaging through on-demand streaming. FAST services are gaining traction, with 25% using them for live video and 46% for long-form content. Roku's 28% share of connected TV operating systems indicates a strong position in the US market. The data is current and specific but does not provide historical comparisons, growth rates, or financial metrics such as revenue or profitability. The announcement is informational, offering a snapshot of market structure and consumer behavior rather than company performance or outlook.

Analysis

The announcement is primarily a factual disclosure about an upcoming industry conference and the release of consumer research statistics. Nearly all claims are realised and supported by specific numerical data regarding streaming adoption and device penetration in US households. The only forward-looking statement is an analyst's opinion that streaming is entering a new phase focused on profitability and engagement, which is clearly presented as a projection rather than a realised fact. There is no promotional or exaggerated language, no claims of imminent financial benefit, and no mention of capital outlays or investments. The tone is informational, and there is no attempt to inflate the significance of the event or the research findings. The data is relevant for sector context but does not imply any immediate or future financial impact for Roku or other companies mentioned.

Risk flags

• ●The announcement does not include any financial or operational performance data for Roku or other companies, limiting its value for direct investment analysis. Without revenue, profit, or user growth figures, investors cannot assess financial trajectory or execution risk.
• ●The forward-looking statement about the industry entering a new phase focused on profitability and engagement is not substantiated by trend data or concrete milestones. This introduces uncertainty about the timing and scale of any sector shifts.
• ●Roku's 28% share is presented as a static figure without context on whether this represents growth, stability, or decline. Lack of comparative or trend data makes it difficult to evaluate competitive dynamics or future risks.

Bottom line

This announcement provides a clear snapshot of the US streaming landscape, with Roku controlling 28% of connected TV operating systems and streaming services reaching 91% of internet households. The data is robust for understanding current market penetration and device usage but does not address financial performance, growth trends, or competitive shifts. The upcoming conference may generate sector insights or networking opportunities, but no immediate value catalysts or operational milestones are disclosed. For investors, the most actionable takeaway is Roku's entrenched position in the US connected TV market, though the absence of trend or financial data means further disclosures would be needed to assess momentum or risk. The narrative is credible as a sector overview, but not as an investment case for Roku or any other single company.

Announcement summary

(NASDAQ:ROKU) Parks Associates announced the speaker lineup for Future of Video: Business of Streaming, which will take place November 17-18 at the Marina del Rey Marriott in Marina del Rey, California. Sponsors for the event include Adeia, InterDigital, OTT.X, Streaming Women in Media, and TheDesk.net. Parks Associates released new consumer research showing that 91% of US internet households subscribe to streaming services. The research also found that 71% of US internet households have a smart TV, and 44% have a streaming media player. According to the data, 39% of US internet households watch live events or sports through on-demand streaming services. The research further indicates that 25% of US internet households use free ad-supported streaming television (FAST) services to watch live video, and 46% regularly use FAST services to watch long-form video content. Roku accounts for 28% of connected TV operating systems in the US. Jennifer Kent, SVP and Principal Analyst at Parks Associates, stated that streaming is entering a new phase of competition focused on profitability, audience engagement, and content accessibility. Keynote speakers at the event include Gil Fuchsberg, President, Subscriptions, Partnerships & Corporate Development at Roku, and Adam Zacks, SVP, Sales & Strategic Partnerships at Sky Connect. The event will also feature speakers from companies such as Optimum, Google, TiVo, Verizon, FreeWheel, Gracenote, Wurl, Warner Bros. Discovery, Jay & Tony Show Vertical Studios, ContentWise, Vidgo, GoodShort, acTVe, MyBundle.TV, Fabric Media, Adeia, Universal Ads, LG Electronics, Vevo, NAGRAVISON, Jukin Media, Dhar Mann Studios, Tubi, Sony Pictures Network, TheDesk.net, Roku, Dalet, FloSports, FAST Studios, FEVA TV, Magnite, JustWatch, Red Seat Ventures, StreamingMethod LLC, The Trade Desk, Blue Water Institute, DISH & Sling TV, Snorble, GoodShort, Pocket FM, Revry (PrimRiot), StoryTech, Swerve TV, LG Electronics, Spy Ninjas, Veritone, Bango, Indoor Football League, and MY Advisor, LLC. The agenda will cover topics such as streaming monetization, sports and live programming, AI and content discovery, connected TV platforms, new entertainment formats, and advertising innovation.

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